Jun 04 2013
I have recently got my Real Estate Licence and am working with Keller Williams. I also have a one year contract as Consulting Teacher remaining. For the next year I will be a Realtor helping people find houses and helping existing homeowners sell theirs as well as Consulting Teacher at Nashville School of the Arts. But what I really need is your help in making some key decisions in building my business. I have one year to grow it and work out the kinks.
First step is to Crowdsource a really cool name. I am currently working with several investors and am a member of Real Estate Investors of Network of Tennessee (REIN). I will be flipping a house this summer (maybe two if all goes well), and then continuing on working on rehabbing houses as the year moves forward. All the money that I make from that will go right back into my business with the end game to buy rental houses and have a steady stream of income from them while the houses increases in value. No I do not want to unclog toilets in the middle of the night either, part of my investor network includes property managers, they will handle that.
I need a cool name for my Real Estate Investing business. The two biggest and most popular websites out there right now is Trulia and Zillow, real estate websites whose name has nothing to do with real estate. I do not want to be Bryan Kipke Real Estate, The Kipke Group, Team Kipke, or anything else like that. I want my Real Estate business to be something different, something cool, something memorable. Unfortunately I am not very creative that way. There are a lot of “Groups”, “Teams”, and individuals using their name in the real estate business. My thought on this is it does not matter what the name is, only that it stands out and is memorable. What I mean is that it does not have to have the what in the title. You don’t go to a “search”, to search you go to Google, Yahoo, or Bing. Heck Google has become a verb. You don’t go search it anymore you Google it.
Want more? Twitter, FourSquare, Yelp, WordPress, Facebook, Amazon, eBay, Flickr. All Tech companies yes. But that is what we are dealing with today and I want my Real Estate business to have a large component of tech to it.
A big part of my marketing will be having a great blog where I can share local and national Real Estate trends along with investing tips, rehabbing pictures, how to increase the value of your home, how to budget to get that down payment, etc. Anything that I think will help people mostly focusing on the investment side of the Real Estate business. Surprisingly there is not that much competition on this in Nashville. I don’t think that it will be easy but I think that there is a huge opportunity to be the authority in the area very quickly.
Some more things to think about. I have an alter ego sprinkled around the internet and he is called Coach Kip. See CoachKip.net, Coach Kip on Facebook, and Coach Kip on Twitter. I have never really figured out what it is but I do have a few followers, or at least I did for a while. If you Google Coach Kip half of the results on the first page are me. I am not sure if I should transform Coach Kip into the Real Estate Investment expert or keep that more of a Personal Coaching and develop that further. Maybe I should use it as my blog and create another site (the one that you are naming), maybe I should be a Realtor under that nick name? Not sure.
I recently attended a great technology conference called BOLDTech through Keller Williams. Thank you Liz Landry for some great ideas. So here is what I am thinking right now:
Launch BryanKipke.com as my cv and make sure that it explains me.
Team Kipke (Or Bryan Kipke Realtor still haven’t decided) as BryanKipke.kwrealty.com
Your Name for TheKipkeGroup.YourKWAgent.com
I need a Real Estate Blog – A Little Help Here Please!
So here is the strategy from the conference. Have 4 websites. A buyer site – Team Kipke, a seller site – Your Name, a blog – Coach Kip or attached to the seller site, a niche site – possibly Coach Kip my seller site or a site totally separate.
OK I know I am getting scattered, just think of what is going on in my brain right now. That is why I need you. Help me sort it all out. Throw me a bone here.